hello kitty wine is not a new thing

hello kitty wine is not a new thing

I am confused as to why Hello Kitty Wine is suddenly making headlines. The Los Angeles Times, Eater, and a bevvy of other sites are reporting on the range—produced by the Italian house Torti, in Lombardy's Oltrepò Pavese region—as though it were a new thing. Maybe it's the dry sparkling rosé, in a special bottle with a heart in bas-relief on the neck, that has finally caught the attention of every website I stumble across.

People. There has been a Hello Kitty sake since at least 2006, when quite possibly the world's best blog, Hello KItty Hell, reviewed it. 

I definitely remember seeing a 2007-vintage Hello Kitty "Devil" red. And here it is on wine.com.

Even the sparkling rosé is not a new thing. Back in 2010, LA Weekly reported that a "sweet" Hello Kitty sparkling pink was available. Eater followed up. That particular wine was apparently discontinued. But Serious Eats reviewed a dry brut rosé that year. And apparently Lady Gaga was sipping from a Swarovski-studded Hello Kitty pink bubble bottle in 2014. Plus, does anyone remember the Hello Kitty Champagne, produced by M. Hostomme?

Just check out the vintages in the above photo. I rest my case.

photo courtesy of cya ☆彡 | flickr

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the $450 bottle of rosé

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